On most ebook apps, setting the filter to “stories for women” brings up the buzzwords “domineering millionaire,” “ancient concubine,” or “spoiled wife.”Ī man looks at his mobile phone in a park in Huai’an, Jiangsu province, Sept. According to the data, 23.2% of those exposed to e-reading in 2020 were older than 50 - an almost 3% increase from 2019.Īnd their interests varied: From “rich-romance,” a subgenre involving a rich, domineering male protagonist who pursues a penniless heroine, to “live-in son-in-law,” where a poor man marries into a rich family, or even “war god,” where the hero has enhanced military capabilities. The survey, however, also showed an uptick in the number of middle-aged and elderly, for whom reading literature online has become the newest form of mobile entertainment. Its fast-paced tale of rebirth and vengeance belies the image of China’s older generation as traditional and conservative, and a country where a 2021 national survey showed 18-49 year olds were still the top consumers of books online. The book ranks among the top three recommended by women older than 50 on Ximalaya, a popular audiobook app in China. So begins the synopsis for Reborn in the 1980s: Such a Hot Wife. “Upon waking, Xia Xiaolan realized she’d been reborn in the 1980s - and with a beautiful face that could bring down empires…”
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